published journal article

Risk, uncertainty and discrete choice models

Marketing letters

Publication Date

July 1, 2008

Author(s)

Andre de Palma, Moshe Ben-Akiva, David Brownstone, Charles Holt, Thierry Magnac, Daniel McFadden, Peter Moffatt, Nathalie Picard, Kenneth Train, Peter Wakker, Joan Walker

View published journal article

Suggested Citation

Andre de Palma, Moshe Ben-Akiva, David Brownstone, Charles Holt, Thierry Magnac, Daniel McFadden, Peter Moffatt, Nathalie Picard, Kenneth Train, Peter Wakker and Joan Walker (2008) “Risk, uncertainty and discrete choice models”, Marketing letters, 19(3-4), pp. 269–285. Available at: 10.1007/s11002-008-9047-0.