Discounting over subjective time: Subjective time perception helps explain multiple discounted utility anomalies

Suggested Citation

Yitong Wang, Liangyan Wang and L. Robin Keller (2015) “Discounting over subjective time: Subjective time perception helps explain multiple discounted utility anomalies”, International Journal of Research in Marketing, 32(4), pp. 445–448. Available at: 10.1016/j.ijresmar.2015.08.006.