published journal article

Making probability judgments of future product failures: The role of mental unpacking

Journal of Consumer Psychology

Publication Date

April 1, 2012

Author(s)

Dipayan Biswas, Robin Keller, Bidisha Burman

View published journal article

Suggested Citation

Dipayan Biswas, L. Robin Keller and Bidisha Burman (2012) “Making probability judgments of future product failures: The role of mental unpacking”, Journal of Consumer Psychology, 22(2), pp. 237–248. Available at: 10.1016/j.jcps.2011.03.002.