conference paper

Regression is inappropriate for analyzing cross-sectional multiattribute data

Proceedings, American Marketing Association Conference

Publication Date

January 1, 1976

Author(s)

Dennis H. Gensch, Thomas Golob, Will Recker

Suggested Citation

Dennis H. Gensch, Thomas F. Golob and Wilfred W. Recker (1976) “Regression is inappropriate for analyzing cross-sectional multiattribute data”, in Proceedings, American Marketing Association Conference.