Do pictographs affect probability comprehension and risk perception of multiple-risk communications?. Do Pictographs Affect Probability Comprehension and Risk Perception of Multiple-Risk Communications?

Suggested Citation

James M. Leonhardt and L. Robin Keller (2018) “Do pictographs affect probability comprehension and risk perception of multiple-risk communications?. Do Pictographs Affect Probability Comprehension and Risk Perception of Multiple-Risk Communications?”, The Journal of consumer affairs, 52(3), pp. 756–769. Available at: 10.1111/joca.12185.