published journal article

Testing the consistency of attribute meaning in empirical concept testing

Journal of Marketing Research

Publication Date

August 1, 1975

Author(s)

Dennis H. Gensch, Thomas Golob

View published journal article

Suggested Citation

Dennis H. Gensch and Thomas F. Golob (1975) “Testing the consistency of attribute meaning in empirical concept testing”, Journal of Marketing Research, 12(3), pp. 348–354. Available at: 10.1177/002224377501200312.