published journal article

Thinking styles affect reactions to brand crisis apologies

European Journal of Marketing

Publication Date

July 1, 2016

Author(s)

Lei Wang, Siming Wang, Robin Keller, Jie Li

View published journal article

Suggested Citation

Liangyan Wang, Shijian Wang, L. Robin Keller and Jie Li (2016) “Thinking styles affect reactions to brand crisis apologies”, European Journal of Marketing, 50(7/8), pp. 1263–1289. Available at: 10.1108/ejm-07-2014-0457.